Microsoft Releases Revised Dynamics CRM Online

Microsoft has made available their revised Dynamics CRM Online application globally, ‎being the cloud-based version of Microsoft Dynamics CRM 2011 software.‎

Dynamics CRM Online was first introduced in 2008 to compete in the cloud-based ‎Customer Relationship Management software market where Salesforce and Oracle had ‎established their dominance. Earlier Microsoft filed a lawsuit for patent infringement ‎against Salesforce, after Salesforce acquired Jigsaw. Both Microsoft and Oracle had ‎reportedly licensed their cloud-based CRM offerings from Jigsaw. Salesforce had filed a ‎counter-suit against Microsoft, but the issue has been settled amicably without disclosing ‎details.

Later, Microsoft introduced their beta Dynamics CRM 2011. Microsoft is ‎aggressively promoting Dynamics CRM Online as an affordable and easy-to-use ‎software, for increased productivity, reliable integration with available tools and ‎technologies, and improved flexibility. Excessive information and hype ‎in the markets are leading to confusion and frustration among users trying to settle on the ‎best affordable CRM solutions for their business applications.‎

Dynamics CRM 2011 and CRM Online have become familiar and connected ‎products, available with the use of the Ribbon interface. Interoperability with Windows ‎Azure, integration with Windows Live Messenger and Microsoft Office Communicator, ‎contextual SharePoint capabilities, all linked to a new Microsoft Dynamics Marketplace ‎find extensive end use applications. Microsoft is licensing Dynamics CRM Online for ‎‎$34 per user per month that is 72% cheaper than what their competitor‎s offer.

Date: Friday January 21, 2011