Teaser Ads : Make Your Own Judgment

Time and tide wait for no one. That is what Motorola wants to say, if their ad to promote ‎Xoom was any indication!‎

Zoom to 1984. And you have a picture when IBM, the Big Brother ruled the roost. Mac ‎was nowhere in the frame. But Apple took a guided step, to promote their product and ‎relate their position to their customers in a subtle yet teasing way. Rewind to the ad that ‎Apple showcased to project Macintosh saving the Americans from the Big Brother! Time ‎changed and the iPhone, the App.Store, the iOS followed suit. Did the role of the Big ‎Brother change hands? ‎

Enter Motorola and 2011. They encounter a similar situation that Apple encountered ‎years ago, and want to break their way in! They want to reinvent the ad in their own, ‎subtle way and indicate what has gone wrong and what needs to be done. Play the game ‎of perception to a high degree of perfection! ‎

Different critics have elaborated on the teasing ad with their own perspective views. But ‎then individual perceptions vary and it is based on their past experiences and future ‎expectations! So let us leave it at that!‎

However, do not fail to see the teaser ad before the longer version hits the screen. It helps ‎you to judge yourself based on your own perceptions!‎