Microsoft’s New Strategy To Promote Windows Based Tablets

Microsoft has brought out a ten slide Power Point Presentation on how to convince iPad ‎users to start migrating to Windows-based tablets on the internet.
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Microsoft has listed the many advantages Windows possess over the iPad. These include ‎Microsoft supporting a wide range of form factors, their full compatibility with enterprise ‎applications and the availability of their applications offline. A three-page table highlighting the ‎advantages of Windows over iOS is an eye opener. Microsoft considers the new ‎Windows user interface as the most ideal, being the most familiar UI among all end users. ‎

That the Windows 7 interface was more suitable for keyboard and mouse based PCs ‎rather than touch based screen devices has not been countered with. The iPad continues ‎to remain well organized for touch-enabled applications. ‎

Other highlights on Microsoft include the searchable file system, full support available ‎for Microsoft Exchange and Office, and relate to enterprise-friendly features like remote ‎device management, full support for Flash and Silverlight, etc.‎

From Apple’s viewpoint, the iPad’s form factor, insightful interface and extended battery ‎life are powerful and commercially appealing factors. End-user interest is leading to ‎adoption in various business applications spontaneously. ‎
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‘Use devices that are right for your end uses’ – and ‘one size does not fit all’ form the ‎strategies being employed by MS to lure potential customers.‎ Ironically, Microsoft had planned their next version to be run on ARM based processors. ‎Windows 8 is yet to see the light of the day.‎