Consumer Shift Preferences To Cost Advantage

Consumers are shifting to the cloud service providers for their data storage; hence it ‎makes sense to save money by getting versions that have less on-device storage. Hence ‎devices like the iPad, having many data applications stored on board, can as well shift to ‎cloud based operating systems, with options for on-device storage and make them ‎available at lower price points.‎

The trend of purchasing mobile with fewer applications has caught on. Manufacturers have already resorted ‎to using devices with low-capacity SSDs, and NAND flash memory on board. Many ‎reputed vendors have started offering low capacity, less price models since last year. Look at ‎the value proposition in savings: SSDs retailing for about $100, in comparison with higher ‎GB versions costing five times over. For example, Intel’s 40GB X25-V SSD that ‎sells for for $92.‎

Lower priced mobile devices using cloud based services are best suited for the lower and ‎middle income groups. Similarly the mobile applications specifically targeted for ‎different end uses like market surveys and news, research or travel related requirements ‎with fewer applications on board could be a blessing in disguise for the relevant ‎consumer.‎ The employer may restrict his purchase options based on his specific needs and procure just the required number of models for the intended end-use like surveys or event management.

Date: Wednesday March 9, 2011