Apple Slashes iAd Prices

In a bid to attract smaller companies, Apple has slashed the minimum spend on iAd ‎advertisements from $1 million to $500,000. The new price for the interactive ‎advertisements is expected to fill vacant spots and renew existing contracts.
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Apple was struggling to procure more iAd advertisements, and the company’s move ‎lowering price aims to reverse that trend, to bring more brands to the platform and an ‎increasingly larger portion of their annual ad spend to Apple.

Although iAds attracted keen interest from some major advertisers, the reason for its ‎decline is due to Apple’s tight control over advertisements, causing delays in bringing ‎advertisements to market.‎ If Apple and iOS users had to succeed, the proposals had to attract advertisers to choose ‎iAds as opposed to other mobile advertising services. An advertisement splashed in an ‎iOS based device, but not routed through iAds, fail to attract, and lose their purpose. If ‎you do find an interesting ad, clicking on it would shift you from the application, into ‎Safari, and then to the advertiser’s website; which often frustrates the user.‎

In an iAd, however, the content is attractive, well-designed, and well-executed. Clicking ‎on an iAd is sufficient to take you straight to an interactive advertisement within the ‎application one is using – without having to bother about switching to Safari – and once ‎finished, the user can close the advertisement and return immediately to whatever one was doing.‎